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LUXURY GROUP KERING OFFICIALLY BANS FUR ACROSS ALL ITS LABELS

Luxury brands are taking a vital step in a sustainable direction.

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Luxury group Kering has announced their decision to stop using animal fur in their designs, starting with their fall 2022 collections. Kering's labels include well-known luxury brands like Balenciaga, Bottega Veneta, Alexander McQueen, Brioni, and Saint Laurent.


Gucci was the first of the group to go fur-free in 2017.

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In a press release, Kering's CEO François-Henri Pinault wrote, "The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that."

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In addition to going fur-free, the company addresses the luxury industry's other environmental impacts and issues. Kering has started a Regenerative Fund for Nature, published Bioversity strategies & targets, and released a new report on creating a circular economy.


The luxury group's efforts are refreshing and a step towards transforming the industry for the better. 

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